“You read it, you get it!”
“You read it, you get it!” is an advertising campaign intended to promote reading among 12-to-17-year-olds so that it becomes a meaningful activity for them.
By means of this campaign, the Ministère hopes that young people will come to associate reading with pleasure and realize that they read much more than they thought they did in their daily lives.
This campaign, in French and English, was developed as part of the Action Plan on Reading in School. It consists of infomercials in the form of humorous vignettes shown on television and posted on the Web.
Short video
- Short video - You read it, you get it
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Do you really know what you do during the day? You think you know. I’m not sure you really do.
But because there’s more to the story, click here within the next 20 seconds and for no easy payments at all, you can figure it out.
So, during the day, are you really walking down the street? Are you really watching a hockey game?
How do you find out? Click now.
So you think you’re walking down the street? We’ll see about that.
Sure you’re on the sidewalk, but you’re looking around you.
You read pharmacy, For Rent, Welcome, car wash.
You keep going. You read, Arena, 232.
Be careful. You read maximum 50 KM, detour, no left turn except for the bus.
You think you’re walking. Forget it. Your feet are moving, but you, you’re reading. And you never stop reading.
And to give your feet a break, you sit down on a park bench and you read your texts, a comic book, a 24-volume encyclopedia, or a huge fantasy you just can’t put down.
You see? You read it, you get it.
Are you sure you’re watching a hockey game? Mmmm…I don’t know.
You’re sitting at the arena, you’re checking out the players on the ice, you read: Dion 16, N’guyen 2, Smith 23, Champion 1. You look up at the giant screen on the scoreboard, you read submarine, you read vacations in the sun, you read early-bird special.
You raise your eyes. You read exit, you read washrooms, you read food – try our super healthy burgers!
Do you think you’re following a hockey game? No way. You’re reading the whole time.
Between periods, you read your tablet, you read a blog, the paper, or I don’t know Shakespeare’s. Cool! Because you’ve been reading, and that gives you something to say. And that’s really cool.
You see? You read it, you get it.
